"Shoe Dog" is a memoir by Phil Knight, the co-founder of Nike, which chronicles the company's early days and his personal journey in the world of business. The narrative begins with Knight's post-college travels, where he is inspired to create a business that imports high-quality athletic shoes from Japan. This idea eventually evolves into the establishment of Blue Ribbon Sports, which later becomes Nike. Through Knight's candid storytelling, readers gain insight into the initial struggles of funding and building a brand in a competitive market.
The book highlights the challenges Knight faced, including financial hardships and the pressure of competing against established athletic brands. Knight emphasizes the importance of perseverance, a dedicated team, and innovation in overcoming obstacles. He shares anecdotes about the people who played vital roles in Nike's success, from loyal employees to supportive partners. These relationships are depicted as crucial elements in the company’s growth, showing that the journey of building a brand is as much about the people involved as it is about the product itself.