In Phil Knight's book Shoe Dog, the author shares his journey of building Nike from a small start-up into a global powerhouse. The process required relentless effort, innovation, and perseverance to overcome obstacles and grow the brand. Knight emphasizes that staying in the same spot demands continuous hard work, and progress demands even greater effort.

He highlights the importance of pushing beyond comfort zones to achieve success. As Lewis Carroll writes, "Now, here, you see, it takes all the running you can do, to keep in the same place... you must run at least twice as fast as that," illustrating that growth requires extraordinary effort and determination to reach new levels.