"Win Bigly: Persuasion in a World Where Facts Don't Matter" by Scott Adams explores the dynamics of persuasion and how it outweighs factual discourse in shaping opinions and outcomes. Adams draws from his experiences as a cartoonist and his observations of political campaigns, particularly focusing on Donald Trump’s unconventional tactics. The book posits that humans are inherently driven by emotional responses rather than logical reasoning, which can lead to manipulating perceptions more effectively than...