In discussing Ted Cruz's persona, the author expresses a clear uncertainty regarding Cruz's honesty compared to other politicians. Instead, the focus is on Cruz's physical appearance and how Donald Trump's persuasive tactics shaped public perception. The nickname "Lyin' Ted" became an effective political tool, resonating deeply with voters due to its imaginative and provocative nature.

The author notes that while the reality of Cruz's honesty may differ, the impact of the nickname is what truly matters in the political landscape. Its catchy and visual components worked brilliantly to create a perception of Cruz as untrustworthy, benefiting from the mechanisms of confirmation bias. This illustrates the powerful nature of persuasion in politics, emphasizing style over substance.