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Clark Benson is the CEO of ranker.com, a news and entertainment site that relies heavily on A/B testing to choose headlines and site design. At the end of the day, you can't assume anything, Benson says. Test literally everything.
by Seth Stephens-Davidowitz
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Clark Benson, the CEO of ranker.com, emphasizes the importance of A/B testing in optimizing headlines and website design for his news and entertainment platform. He advocates for a rigorous approach where assumptions are set aside in favor of empirical testing. By conducting experiments on every aspect of the site, Benson believes he can discern what truly resonates with users, enhancing engagement and effectiveness.

This perspective is echoed in the book "Everybody Lies" by Seth Stephens-Davidowitz, which explores the insights that big data and online behavior can provide about human nature. The book suggests that the internet offers a unique lens into people's true preferences and behaviors, highlighting the value of relying on data over assumptions.

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Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
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Seth Stephens-Davidowitz
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March 02, 2025
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