In the book "The Unbearable Lightness of Being," Milan Kundera highlights the relationship between politicians and the media, illustrating how they seek to present a warm and caring image to the public. The quote emphasizes that politicians are highly aware of how their public personas are shaped by the presence of cameras. This leads them to engage in overt displays of affection, such as embracing children, as a way to cultivate a favorable image.

Kundera further indicates that this behavior is symptomatic of a broader trend in political movements, where superficial acts of goodwill are prioritized over genuine concern. The character "Kich" embodies these tendencies, serving as a representation of how politicians often prioritize optics over authenticity. This commentary critiques the performative nature of politics, suggesting that true intentions may be obscured by the desire for public approval.