The Trump campaign effectively employed a strategy similar to that of the British Vote Leave campaign by harnessing the advanced ad-testing features of Facebook. This involved testing numerous ad variations to identify the most effective messaging for their target audience. Such a data-driven approach allowed both campaigns to optimize their outreach and engagement with voters.

Niall Ferguson's book, "The Square and the Tower," delves into the intersection of networks and power, illustrating how modern political campaigns utilize social media platforms for strategic advantage. The emphasis on tailored advertisements highlights the evolving landscape of political communication in the digital age.