In his book "Next: The Future Just Happened," Michael Lewis examines the powerful impact of consumer behavior on the economy and society. He emphasizes how the relentless drive for lower prices and increased availability of goods shapes numerous aspects of modern life. This demand not only drives businesses to innovate but also compels them to prioritize cost-cutting, often at the expense of quality and sustainability.

Lewis suggests that this consumer mindset is a major force in historical developments, affecting production practices and economic trends. The quest for 'more stuff' can lead to significant societal changes, as businesses adapt to meet the escalating expectations of consumers, ultimately influencing global markets and cultural dynamics.