In her book "Why Not Me?", Mindy Kaling humorously reflects on the past perception of Lever 2000 as an exceptional soap. The allure of the number "2000" led many to believe it was a significant advancement in personal care products, suggesting there were numerous earlier, lesser versions. This playful critique highlights the intriguing marketing strategies that can influence consumer beliefs.

Kaling's witty commentary serves as a reminder of how branding and numbers can create impressions that may not necessarily reflect reality. The idea that consumers were drawn to a product based on its numerical label prompts a deeper conversation about how marketing shapes our perceptions of quality and innovation.