In the book "Barking Up the Wrong Tree," Eric Barker discusses the idea presented by Barry Schwartz regarding our decision-making processes. Schwartz differentiates between two types of decision-makers: pickers and choosers. Pickers simply select from the options available to them, often constrained by the limited choices in front of them. This approach can lead to false dichotomies and suboptimal decisions.

On the other hand, choosers are more reflective and evaluative in their approach to choices. They recognize that the available options might not meet their needs or standards. As a result, choosers are willing to create new alternatives rather than settle for what is presented to them. This mindset fosters a more proactive and innovative way of thinking, ultimately leading to better outcomes in decision-making.