By the eighteenth century, the notion of bathing was quite different from today, with access mainly available to those deemed insane. This peculiar circumstance meant that those who were institutionalized often received more regular baths than the general populace. This highlights the strange relationship society had with hygiene and personal care during that period.

In 1701, Sir John Floyer advocated for the health benefits of cold bathing, positing that immersing oneself in cold water brought about a sense of "Terror and Surprize." He believed that this shock to the system could rejuvenate and stimulate senses that had grown dull or weary. Through his perspective, cold water became a form of therapy that could alleviate various ailments.