Perhaps the most irrational fashion act of all was the male habit for 150 years of wearing wigs. Samuel Pepys, as with so many things, was in the vanguard, noting with some apprehension the purchase of a wig in 1663 when wigs were not yet common. It was such a novelty that he feared people would laugh at him in church; he was greatly relieved, and a little proud, to find that they did not. He also worried, not unreasonably, that the hair of wigs might come from plague victims. Perhaps nothing says more about the power of fashion than that Pepys continued wearing wigs even while wondering if they might kill him.
This quote insightfully captures the paradoxical nature of fashion and societal acceptance. Bill Bryson highlights the curious historical example of men wearing wigs for over a century and a half, focusing on Samuel Pepys's initial reluctance yet ultimate embrace of this practice. The amusing tension Pepys felt—fearing ridicule for adopting a novel fashion and simultaneously worrying about the origins of wig hair—reflects deeper truths about human behavior and social conformity. It reveals how powerful the desire to fit in and follow trends can be, to the point where rational concerns, including health risks, become secondary. The example of wigs, some possibly made from the hair of plague victims, underscores our complex relationship with fashion: while it may appear irrational or even dangerous, fashion secures social status, identity, and belonging. This passage also subtly shows that what begins as a novel or strange trend can quickly become normalized, a testament to the social dynamics underlying personal style and public impression. Fashion's grip isn't purely aesthetic but psychological and cultural—it shapes actions and anxieties, often in contradictory ways. The anecdote also reminds us that even in modern times, we might continue practices that are not fully understood or are somewhat illogical simply because of their social cachet. Overall, the quote cleverly lays bare fashion's enigmatic power and the deeply human tendency to embrace it sometimes against our better judgment.