In the context of consumerism, it can be seen as the reverence for abundance, where the quantity of goods becomes the focal point of desire. Advertising plays a crucial role in this phenomenon, acting as a ritual that reinforces the idea that happiness is found in possessing more. It promotes a culture where material accumulation is viewed as essential for fulfillment.

Additionally, advertising fosters a sense of false longing within individuals. Instead of nurturing genuine connections or needs, it cultivates an insatiable desire for things that ultimately do not provide true satisfaction. In this way, it holds a mirror to society's collective yearning for belonging and meaning, often leading to disillusionment as people chase after superficial ideals.