In his book "Perennial Seller: The Art of Making and Marketing Work that Lasts," Ryan Holiday highlights the surprising endurance of cut flowers compared to expensive movies. Despite the vast sums spent on film production, which are often forgotten shortly after release, cut flowers can maintain their beauty and presence for a much longer time. This observation emphasizes the idea that true value and lasting impact can come from unexpected sources, illustrating that not all creations are meant to be ephemeral.

Holiday's perspective serves as a reminder that the quality of work and its ability to resonate with audiences is paramount. While many artistic endeavors aim for immediate success and recognition, the most enduring works are those that connect meaningfully with people over time. By valuing sustainability and resonance in art and marketing, creators can focus on producing work that transcends fleeting trends, much like the lasting appeal of cut flowers in their beauty and symbolism.