A critical test of any product: Does it have a purpose? Does it add value to the world? How will it improve the lives of the people who buy it?
In the book "Perennial Seller," Ryan Holiday emphasizes the importance of purpose in product creation. He argues that any successful product must answer critical questions about its value and relevance in the world. The underlying message is that products should not only serve a function but also enhance the lives of consumers in meaningful ways.
Holiday stresses that a product's ability to improve people's lives is a key factor in its longevity and success in the market. By focusing on creating something that resonates with buyers and fulfills a genuine need, creators can ensure that their work remains significant over time, transcending fleeting trends and superficial demands.
