Don't tell me you're passionate about your job – show me that you're passionate about helping people like me.
In his book "Selling with EASE," Chris Murray emphasizes the importance of demonstrating genuine passion in sales rather than merely claiming it. He suggests that showing a true commitment to assisting customers is more impactful than simply stating enthusiasm for one's job.
This approach fosters trust and connection between salespeople and their clients, highlighting the need for a personal touch in business interactions. By focusing on how they can genuinely help...