In his book "Social Media for the Executive," Brian E. Boyd emphasizes the importance of quality over quantity when it comes to social media connections. He argues that having a smaller group of friends who share similar values or interests is far more beneficial than accumulating a large number of random followers who may not engage meaningfully with your content. This approach fosters genuine connections and enhances the overall online experience.

Boyd's perspective highlights that effective networking revolves around building relationships with individuals who align with your goals. These connections can lead to more impactful interactions and collaborations, ultimately proving to be more valuable in both personal and professional contexts.