Enterprise Rent-A-Car distinguished itself in the rental car industry by leveraging its background as a leasing company. A proactive manager at one of its locations recognized a unique opportunity to enhance customer service by providing rides to clients starting their leases. This innovative approach was not commonly offered by competitors, allowing Enterprise to carve out a niche in the market.

This strategic move not only facilitated customer convenience but also helped establish Enterprise as a leader in the rental sector. By identifying and exploiting this gap in the market, the company successfully transitioned from leasing to rental services, showcasing the importance of creativity and adaptability in business practices.