In "The Soul of a New Machine," Tracy Kidder highlights the critical role engineers play in the product development process. While executives hold the authority to finalize decisions regarding what products to create, it is the engineers who contribute the essential innovative ideas. Their deep understanding of the technology and its latest advancements enables them to predict future trends and possibilities effectively.

This dynamic emphasizes a collaborative approach where the technical expertise of engineers drives creativity and innovation. Their familiarity with the current state of technology positions them as pivotal figures in shaping new products and ensuring that the organization remains competitive and forward-thinking.