Fools tend to attract attention and create headlines through their actions, often making news with their impulsiveness or foolishness. In contrast, wise individuals usually stay focused and handle situations with thoughtfulness, thereby carrying the true significance and understanding of events quietly and responsibly.
This quote from Dorothy Dunnett's "The Game of Kings" emphasizes the difference in how fools and wise men influence news and perception. Fools generate sensational stories, while wise men uphold the importance by managing and understanding news in a more meaningful way.