Mindy Kaling expresses concern that the language surrounding "girl confidence" is being exploited by corporations to market products, such as body wash, to young girls. She suggests that this trend might prioritize commercial interests over genuine empowerment, interpreting the empowerment rhetoric as a tactic for consumerism rather than true support for self-esteem.

Kaling prompts readers to approach such marketing strategies with caution, highlighting the importance of discernment regarding messages that appear to promote confidence while potentially serving commercial objectives. Her perspective encourages a critical examination of how empowerment is framed in media and advertising.