Ruth Reichl describes her cookies, named Snowballs, in a way that evokes warmth and comfort. She connects the experience of eating her cookies to a nostalgic memory of a snowball in the winter, highlighting the contrast between the cold outside and the warmth one feels when bundled up. This imagery emphasizes that her cookies should provide both surprise and comfort through their taste.

The recipe for Snowballs includes rich ingredients like chocolate, marshmallows, and pecans, combined in a buttery batter. Reichl's intention is to create a delightful treat that delivers not just flavor but also an emotional response, making each bite feel as cozy as a winter night spent wrapped up against the cold.