If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.
This quote highlights the complex relationship between marketing and audience perception. It underscores the idea that transparency in promotion can be a form of influence—where even honesty has strategic intent. Sometimes, withholding certain details can shape viewers' expectations in a way that aligns with the creators' vision. It raises important questions about honesty in advertising and the ethics of leading audiences with partial truths, especially in the realm of art and entertainment. Such tactics can enhance the experience or create false expectations, intentionally or not.
---Ari Aster---
