In "The Tipping Point," Malcolm Gladwell emphasizes the power of structure and format in making ideas more memorable. Careful attention to how information is presented can significantly influence its effectiveness and retention by the audience. This suggests that the way we organize our content can lead to greater engagement and understanding.

By focusing on the elements that contribute to stickiness, such as clarity and appeal, communicators can enhance the impact of their messages. Gladwell's insights remind us that small changes in how we present material can lead to substantial shifts in how well it resonates with others, ultimately influencing its reach and success.