In "Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction," Chris Murray argues that the sales industry is already professional, countering the claim that it requires further professionalization. His perspective highlights the established standards and practices within successful sales methodologies.

Murray's insights emphasize that success in sales follows a clear cycle, which is integral to effective business transactions. This framework not only validates the existing professionalism in sales but also provides a structured approach to achieving success in the industry.