In the field of medicine, prescribing treatment without a proper diagnosis is considered malpractice. It highlights the importance of understanding a person's unique needs before suggesting solutions. This principle can be applied beyond healthcare; it emphasizes the necessity of asking people the right questions to gain insight into their concerns, enabling you to provide thoughtful and tailored responses.

Unfortunately, many salespeople, consultants, and managers often overlook this approach by promoting their products or services without truly understanding what the client requires. This premature push for solutions can lead to frustration and ultimately drive potential clients away, creating an opportunity for competitors to step in. Understanding and connecting with clients’ actual needs fosters better relationships and leads to successful interactions.