In her book "The Art of Connection," Susan C. Young discusses the differences between push and pull marketing, emphasizing that most people prefer being engaged through questions rather than being overwhelmed by direct statements. Push marketing often feels forceful and can alienate potential customers, while pull marketing encourages a more interactive and appealing environment.

Young highlights that questions not only stimulate interest but also foster ongoing dialogues, making communication more effective. By utilizing a strategy that invites participation, businesses can create stronger connections with their audience, leading to more positive outcomes and lasting relationships.