In our business we don't mind if a price of a ticket goes

In our business we don't mind if a price of a ticket goes down; our job is to get as many bums in seats as possible.

📖 Michael Rapino

🌍 American | 👨‍💼 Businessman

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This quote highlights a focus on maximizing attendance over maximizing ticket prices. It underscores the importance of volume and accessibility in the entertainment industry, where filling seats is often more beneficial than raising prices. By prioritizing audience size, businesses can generate revenue through scale and repeat engagement, emphasizing customer value and market penetration. It also suggests a strategic flexibility, valuing occupancy as a key metric of success.

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January 04, 2026

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📖 Michael Rapino

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