In the 18th and 19th centuries, the emergence of print media shaped a new understanding of intelligence, emphasizing objective and rational thinking. This shift not only prioritized logical reasoning but also fostered a style of public discourse characterized by serious and structured arguments. During this period, the Age of Reason thrived alongside the expansion of print culture, first flourishing in Europe and later spreading to America.

Neil Postman, in his book "Amusing Ourselves to Death," discusses how this prioritization of rational discourse was critical to the intellectual climate of the time. The growth of print culture facilitated a transformation in communication, enabling deeper engagement with ideas and contributing to societal progress through informed public dialogue.