It is very likely that many firms spend more on advertising than, for their own best interests, they should.
📖 Michael Schudson
This quote highlights the often overlooked discrepancy between corporate advertising expenditures and their actual benefit to the company. It suggests that firms may be engaging in marketing practices that are ultimately more about maintaining a certain image or stoking consumer desire rather than providing genuine value. From a strategic perspective, excessive advertising can lead to diminishing returns and may even harm reputation if perceived as unnecessary or manipulative. It prompts businesses to reevaluate their marketing investments, focusing on authenticity and customer value instead of simply increasing ad spend for the sake of visibility. Consumers, in turn, should be aware of such practices, fostering a more mindful approach to consumption and advertising influence.
