It is your duty to save these prospects from that disappointment. Every potential customer, who misses out on what you have to offer, due to your lack of zeal or passion, every prospect who ends up with an excuse of an alternative from your lacklustre competition, should rest heavy on your conscience.
In "The Extremely Successful Salesman's Club," Chris Murray emphasizes the moral responsibility of salespeople to actively engage potential customers. He argues that every missed opportunity, stemming from a lack of enthusiasm or commitment, results in disappointment for prospects who could benefit from what you offer. This sense of duty serves as a reminder for salespersons to maintain high energy and passion in their approach.
Murray suggests that failing to capture the...
