It's like when you're on hold and a recorded voice comes on telling you how much the company values you as a customer. Really? Then maybe you should hire some more support people so I don't have to wait thirty minutes to get help.
In "Rework" by Jason Fried, the author highlights the irony of corporate messaging that claims to prioritize customer satisfaction, yet fails to deliver on that promise in practice. He uses the example of being put on hold for extended periods, where companies tout their value for customers but do not take steps to provide adequate support. This disconnection between words and actions illustrates a common frustration many people experience with businesses that prioritize efficiency over genuine customer care.
Fried's commentary suggests that companies should focus on improving their support systems instead of relying solely on artificial reassurances. The delay in receiving help reflects a lack of commitment to customer service, undermining the message conveyed in their marketing. By addressing these operational deficiencies, businesses can foster a more authentic and reliable relationship with their customers, rather than merely offering meaningless platitudes.
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All the things you can talk about in anyone's work are the things that are least important.
Race of Cain, ascend to heaven, And cast God down upon the earth!
