The quote from Jason Fried's book "Rework" emphasizes that striving for smallness should not merely be seen as a temporary phase but as a worthy goal in itself. Many entrepreneurs often overlook the advantages of maintaining a smaller scale, viewing it instead as a limitation. However, the essence of being small can lead to flexibility, efficiency, and meaningful connections with customers.

Fried's perspective encourages a shift in mindset, suggesting that businesses can thrive on simplicity and focus. By embracing a smaller operation, companies can avoid the pitfalls of complexity and bureaucracy, allowing for innovation and personal touch in their service. Therefore, small can indeed be a fulfilling and advantageous destination rather than just a preliminary step towards something bigger.