In Robert Baden-Powell's "Aids to Scoutmastership," he presents the analogy of a fisherman using bait that appeals to fish rather than personal tastes. This illustrates the idea that in order to effectively engage an audience, one must offer what resonates with them, rather than what the speaker might think is appealing. A fisherman who chooses bait uninteresting to fish will fail to catch any, just as a scoutmaster preaching their own ideas of 'hunger' may fail to capture the attention of boys.

The key takeaway is that leaders, like fishermen, must understand their audience's needs and desires to be effective. By tailoring their approach to what is attractive and relevant to the boys, scoutmasters can successfully ‘catch’ their interest and bond with them. This principle emphasizes the importance of empathy and understanding in leadership, showcasing that effective communication hinges on the ability to connect with others on their terms, rather than imposing one’s own perspective.