In "The New New Thing," Michael Lewis discusses the competitive nature of Silicon Valley, emphasizing that establishing a monopoly was crucial for success. Microsoft highlighted that creating a monopoly wasn't just advantageous; it seemed necessary for anyone wanting to thrive in the fast-paced tech environment. This strategy allowed individuals and companies to enjoy a degree of stability amid the constant innovation and upheaval characterizing the industry.

The concept addresses how the tech landscape favored those who could dominate their markets, suggesting that this dominance provided a buffer against the usual risks associated with entrepreneurship. By forming monopolies, these companies could navigate the cycles of creation and destruction that often affected smaller, competitive ventures, thereby securing their place in the evolving Valley life.