The primary strategy discussed in Michael Lewis's book, "The New New Thing," involves targeting wealthy technology enthusiasts as the initial customers for their software. This approach is intended to establish a strong market presence among those who can afford and are eager to adopt new technology. By focusing on this affluent demographic, the creators aim to build credibility and refine their product in an environment conducive to innovation and enthusiasm.

Once the software finds its footing with the rich technophiles, the plan is to gradually reach out to a broader audience, specifically the middle-class homeowners in suburban areas. This two-phase approach is designed to create a larger market acceptance and pave the way for widespread adoption of their technology among everyday consumers. Ultimately, the vision is to make advanced software accessible and appealing to a wider segment of the population.