The general idea was to sell their software first to rich technophiles and then, gradually, infiltrate the minds of the middle-class owners of suburban tract houses.
The primary strategy discussed in Michael Lewis's book, "The New New Thing," involves targeting wealthy technology enthusiasts as the initial customers for their software. This approach is intended to establish a strong market presence among those who can afford and are eager to adopt new technology. By focusing on this affluent demographic, the creators aim to build credibility and refine their product in an environment conducive to innovation and enthusiasm.
Once...