In the book "ReWork" by Jason Fried, the author emphasizes the importance of challenging the status quo in work and communication. He argues that if people are not reacting strongly to what you're saying, it may indicate that your ideas lack impact. To truly engage others, it's necessary to provoke thought and elicit strong responses. This suggests that pushing boundaries can lead to more meaningful exchanges.

Fried further implies that a lack of engagement might stem from being too cautious or unoriginal. By reframing the way we approach discussions and ideas, we can create a dynamic atmosphere that fosters innovation and excitement. Ultimately, making an effort to be bold can lead to a more vibrant and productive work environment.