In his book "Ego Is the Enemy," Ryan Holiday emphasizes that our journey towards our goals is largely influenced by our tolerance for various challenges and negativity. Regardless of our talents, resources, or connections, pursuing significant aspirations often invites a range of responses from others, including apathy and hostility. This reality can be daunting but is part of the process of striving for meaningful achievements.

Holiday suggests that the key to navigating such treatment lies in managing one's ego. Those who have learned to set aside their egos recognize that negative behavior from others reflects poorly on the person displaying it, rather than on themselves. This understanding can help maintain focus and resilience, allowing individuals to pursue their ambitions despite the potential for discouragement and obstacles along the way.