In her novel "The Blind Assassin," Margaret Atwood emphasizes the significance of the content over the medium. The quote "Paper isn't important. It's the words on them that are important" suggests that the true value lies in the ideas and emotions conveyed by the text rather than the physical paper itself. This perspective highlights the power of language and storytelling, reminding readers that the substance of what is written holds greater weight than its presentation.

Atwood's narrative intertwines various layers of meaning, where the words serve as a vehicle for exploring complex themes and human experiences. By prioritizing the values embedded within the text, she encourages a deeper engagement with literature, urging readers to appreciate the thoughts and feelings that language can encapsulate. Ultimately, the focus on the words invites reflection on the transformative nature of storytelling and its impact on individuals and society.