In his book "Culturematic," Grant McCracken discusses the benefits of engaging with diverse and unfamiliar social groups. He cites research by Ronald Burt that suggests individuals who step outside their familiar circles can enhance their intelligence and creativity. This interaction with different perspectives fosters an environment for innovative thinking and problem-solving.

By escaping the constraints of their own cultures, these individuals gain a "vision advantage," allowing them to see possibilities that others might miss. This openness to new experiences and ideas can lead to breakthrough innovations, highlighting the importance of cultural diversity in personal and professional growth.