Perseverance I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.… Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about; otherwise, you're not going to have the perseverance to stick it through. -Smithsonian Institution Oral and Video Histories, April 20, 1995
According to the insights shared by Steve Jobs, perseverance is a crucial quality that distinguishes successful entrepreneurs from those who fail. He asserts that without a deep passion for one’s idea or mission, individuals are unlikely to endure the challenges that come with entrepreneurship. This passion serves as a driving force that fuels perseverance, allowing individuals to face obstacles head-on rather than giving up.
Jobs emphasizes that an entrepreneur must be deeply connected to their vision, whether it stems from a problem they want to solve or a wrong they wish to address. This intrinsic motivation is essential; without it, the relentless pursuit of success becomes unsustainable. The connection between passion and perseverance illustrates that to thrive in business, one must be willing to endure hardships and maintain dedication to their goals.
