In "Rework," Jason Fried argues that press releases are often seen as a form of spam. He asserts that they are typically extraneous and fail to capture genuine interest from the audience. Instead of creating authentic connections, press releases often get lost in the noise, overshadowed by more engaging and relevant content. This perspective emphasizes the need for companies to rethink their communication strategies and focus on more effective ways to reach their audience.

Fried suggests that businesses should prioritize transparency and direct engagement rather than relying on traditional promotional tactics like press releases. By doing so, they can foster meaningful relationships with their customers, build trust, and convey their messages more effectively. Ultimately, the book encourages a shift toward more thoughtful and authentic communication practices in the modern business landscape.