In his book "Steve Jobs: Leadership Lessons," Walter Isaacson reveals how Apple aimed to create a memorable unboxing experience for its devices. Steve Jobs emphasized that the moment you open the package of an iPhone or iPad sets the tone for how customers will perceive the product. This tactile interaction is essential to building an emotional connection between the user and the device, shaping their overall experience.

Jobs believed that the first impression is crucial, and the design of the packaging plays a significant role in that initial encounter. By focusing on the details of the unboxing, Apple intended to enhance customer satisfaction and create a lasting impact, ensuring users not only enjoy the technology but also appreciate the artistry behind it.