Noam Chomsky emphasizes that genuine education goes beyond rote learning; it seeks to empower individuals to engage in independent thought. He argues that this process is complex and requires a deep understanding of how to spark interest in learners. The goal is to foster an environment where people are motivated to think critically and explore ideas on their own.

Chomsky highlights the importance of capturing people's attention to encourage them to think creatively. This approach to education encourages exploration and curiosity, which are vital for personal and intellectual growth. By fostering a desire to learn, educators can cultivate a society of independent thinkers who are eager to engage with the world around them.