In Stephen King's "The Drawing of the Three," the character Roland struggles to comprehend the appeal of drugs like cocaine, especially given the availability of sugar. He views sugar as a potent substance that is both abundant and affordable, highlighting a contrast to the illegal drugs that some individuals seek out. His perspective reflects a broader critique of society's fascination with harsher substances when an acceptable alternative exists right at hand.

Roland's confusion serves to emphasize the irrationality he perceives in drug use. It suggests a deeper commentary on human desires and choices, questioning why individuals choose to engage with harmful substances instead of turning to something benign like sugar. This thought underscores themes of addiction and the complexities of personal choice in the narrative.