{S}ometimes, when you are a food person, the possible irrelevance of what you are doing doesn't cross your mind until it's too late. {Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of tossing capers into just about everything but milkshakes before I came to terms with the fact that nobody really likes capers no matter what you do with them. Some people to like capers, but the truth is that any dish that tastes good with capers in it tastes even better with capers not in in.
by Nora Ephron
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The author reflects on the sometimes misplaced focus food enthusiasts have on specific ingredients, highlighting a personal experience from early in their career. Hired to create recipes featuring capers, the author spent considerable time experimenting with this ingredient, only to realize that most people do not actually enjoy capers. Despite efforts to make them appealing, the conclusion was that dishes optimized without capers were far more enjoyable.

This anecdote serves as a critique of the assumption that every ingredient can be made desirable through creativity. It emphasizes the importance of recognizing certain ingredients' limited popularity and the realization that sometimes, less is more when it comes to recipe development.

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February 01, 2025

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