Simple Shepherd Mortuary is a fictional element that gains significance in Philip K. Dick's novel "Ubik." This book explores themes of reality, identity, and existence, as characters navigate a world where consciousness can persist even after death. The mortuary symbolizes a place where the boundaries of life and death blur, reflecting the novel's intricate examination of what it means to be alive in a technologically advanced society.

In "Ubik," Dick uses the concept of a mortuary to comment on the effects of technology on human experience. The characters often confront their mortality, with the mortuary serving as a reminder of the ephemeral nature of life. Through this narrative, Dick challenges readers to consider the implications of advancing technology on human identity and the essence of being, making Simple Shepherd Mortuary a poignant backdrop in the unfolding story.