Success, in any form you envision, relies heavily on the ability to convince others. This may involve persuading a variety of individuals, from superiors in your career to friends in your personal life, to support your desires and ambitions. The act of persuasion is a crucial skill that fundamentally shapes our interactions with others.

David H. Maister, in his book "Strategy and the Fat Smoker," emphasizes that achieving goals is not solely about personal effort or talent. Instead, it is about engaging and influencing those around us to align with our objectives. By mastering the art of persuasion, we increase our chances of attaining the success we seek.