…the American reader cannot bear a surprise. He knows that this is the greatest country on earth…and evidence to the contrary is not admissible. That means no inconvenient facts, no new information. If you really want the reader's attention, you must flatter him. Make his prejudices your own. Tell him things he already knows. He will love your soundness.
In Gore Vidal's book "Burr," the author reflects on the mindset of the American reader, suggesting they are resistant to unexpected ideas or information that contradicts their beliefs. This readership thrives on affirmation and requires comfort in the familiar, often disregarding facts that challenge their established views. The American reader is portrayed as someone who takes pride in their country's greatness, leading to a reluctance to entertain dissonant viewpoints.
Vidal emphasizes that to effectively engage this audience, writers must align with their preconceptions, presenting familiar narratives rather than surprising revelations. By affirming the reader’s biases and providing information they already accept, writers can capture their attention and approval, reinforcing the status quo rather than challenging it.
