The biggest segment of our audience is 18 to 34, and, believe it or not, they still speak Spanish, and they still watch novellas and soccer games and news.
This quote highlights the enduring cultural ties within a young demographic that might otherwise be perceived as fully assimilated or disconnected from their heritage. It underscores the importance of acknowledging cultural diversity even in younger audiences, emphasizing that interests like language, traditional entertainment, and sports remain vital connectors to their identities. Recognizing these nuances allows media and marketing strategies to be more inclusive and relevant, fostering genuine engagement by respecting and understanding the multifaceted backgrounds of their audience. It also challenges stereotypes about assimilation, showing that cultural roots often remain vibrant regardless of age or other factors. Ultimately, it reminds us that cultural continuity enriches the broader narrative of societal diversity and representation.
